Out With The Old, In With The New

After months of rumours and discussions, Apple have finally announced the new and shiny iPhone 5. The week leading up to the launch appeared to excite their eagerly awaiting fans, as that week triggered a phenomenal spike in phone trade-in activity, with a 300% increase.

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The Feature Phone Holds Its Ground

39% of adults now own a smartphone, and this number is expected to continuously grow at an exponential rate. In the space of just a few years we have become a smartphone generation, with 1.4 billion smartphones sold since the original iPhone release in 2007. However, the smartphone's biggest competitor is still the feature phone: for every smartphone bought, two feature phones are sold.

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The Best Things In Life Are For Free

Over 30 billion apps have been downloaded in the past year, and it has recently been announced that almost 90% of those are free. Free apps are becoming a very evident trend, in which consumers are now growing accustomed to never having to pay for their applications, but how sustainable can this really be?

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No to Nokia

For more than a decade Nokia ruled the mobile market as the worlds leading mobile phone maker. But the market has now become too strong and, with the likes of Samsung and Apple as competitors, Nokia never really stood much of a chance with their last attempt to take the market by storm. With the release of their new Lumia range the company will have been hoping to turn sales figures around. What happened was the opposite. They only dropped further and they found themselves with losses of 1.41 billion euros in the last three months, with smartphone sales falling 34% to 1.54 billion euros.

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making news stand out

In just a few months at the end of 2011, something big happened in the digital news market which made sales of magazines and newspapers soar. UK magazine publishers Future saw their tablet magazine revenues reach a staggering $1 million in just one month. Popular Science+ magazine publishers saw sales rocket with 3,900 subscriptions sold and 3,200 single copies sold in 6 days and Conde Nast, the publishers responsible for Vogue, GQ Style and Easy Living saw subscriptions jump 268% and their single copy sales rise by 142% in two weeks.

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