The Last Quarter - Q1 2012

Android continues to seize smartphone market share from Apple and Blackberry whereas Apple still dominates the tablet market, Android tablets making no progress in terms of market share over the last year, and Windows Marketplace outgrew Blackberry App World at the beginning of this year.

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Android Dominates

Google Play soon bigger than Apple App Store. Since its start in 2008 the Android mobile platform has rapidly expanded its playground. It sits on 56% of the global smartphone market share, the number of apps available on Google Play has doubled over the last year, and the number of downloads has quintupled (fivefold increase). But Apple is still on solid ground with a steady growth of downloads much similar to Android's growth. But how long will this persist as Android continues to gain market share. 

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8 Smartphones for Every 5 PCs

Smartphone sales are increasingly outgrowing PC sales. The historical trend from 2011, where smartphone sales outgrew PC sales by 18%, is continuing and expanding. The first quarter of 2012 more than tripled the difference. 144 million smartphones were shipped compared to 89 million PCs according to Gartner - 8 smartphones for every 5 PCs. 

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19 Smartphones Sold Every Second

Is the mobile market growth ever coming to a halt? Possibly. But statistics indicate that it is not happening yet. Smartphone sales have increased by almost 50% from the first quarter of 2011 to the same in 2012. That is almost 19 smartphones sold every second. For businesses this is great news as the mobile platform offers an entirely new way of engaging with customers and consumers.

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Welcome

It is with great excitement that we launch Mobile Statistics, a free and unified resource site on statistics and trends from the mobile market. Previously, if you didn't have £1,000 to spend on a market research report for only a quarter, you had to scour the web to compile information. Sure, there are many great news-platforms out there but none of them provides a whole picture of the market. The information is either available for a huge price from major market research enterprises or scattered across the web, making your day longer than necessary. That is why we have created Mobile Statistics - a central point for mobile statistics and marketing trends.

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