The Last Quarter - Q1 2012

Android continues to seize smartphone market share from Apple and Blackberry whereas Apple still dominates the tablet market, Android tablets making no progress in terms of market share over the last year, and Windows Marketplace outgrew Blackberry App World at the beginning of this year.

SMARTPHONES
Android continues to seize market share from Apple and Blackberry while the Windows Phone maintains a steady 1.9% from last quarter. From the end of 2011 to the first quarter of 2012:
       - The iPhone loses 1% of its share
       - Blackberry loses 2% of its share

However, compared to the first quarter of last year, the iPhone's market share increased from 17% to 23% and Android from 36% to 56%. Blackberry dropped from 13% to 7% and the Windows Phone from 2.6% to 1.9%. The old generation smartphone, Symbian, continues to slump, losing two thirds of the market share over this same period, now with only 8.6% of the global market share. 

The number of smartphones sold during the first quarter of 2012 was 45% more than how many were sold a year earlier -144 million smartphones or 1.6 million smartphones a day. The big winners are the iPhone with twice as many devices sold and Android with a stunning 120% increase in sales. Windows Phone sales increased 4% while Blackberry sales dropped 23%. The soon-to-be obsolete Symbian devices sold only half as many devices as a year earlier. 

Android had a steady increase in sales over the entire last year while Apple had a boost in the fourth quarter with the introduction of the iPhone 4S doubling the industry giant's smartphone sales from one quarter to another.  

Recap: Apple and Android rise, Blackberry fall!

TABLETS
When Android tablets entered the market at the end of 2010 they immediately took a third of the market share. This left the iPad with the other two thirds of the market share. Remarkably, this ratio has not changed since then. Android tablets have not been able to take more ground from the hugely successful iPad.

More than twice as many tablets were sold in Q1 2012 (17.4 million) compared to a year earlier, indicating the tablet's great success with nearly 100 million total sales. The boost in sales, however, during the Christmas quarter of 2011 dropped back in 2012 to the steady growth seen earlier. The iPad still clearly dominates the market with two thirds of the share last quarter while Android sits on less then a third of the market share. 

APP MARKET
Windows Marketplace set a milestone in the last quarter, outgrowing Blackberry App World. In January both app stores reported to have 60,000 apps available. Three months later, they had respectively 82,000 and 70,000 apps available. 

It's a contest and Google Play are losing.

Google Play and Apple App Store continue the contest, Google Play still being slightly behind. Google Play has been closing up on Apple App Store since the start of 2011 but this last quarter shows an interesting difference. The size of both app stores has grown steadily since the beginning of 2011, and this growth rate was the same last quarter. Google Play has the advantage and prospect of outgrowing the Apple App Store within the next year or so with the current growth rate. Apple's total downloads, however, grew more than that of Google. This means, as Apple's user base constitutes less than half of the number of Android users, that iOS users download more apps than Android users - way more.

MOBILE MILESTONE
All-time champion vendor Nokia in terms has for a long time dominated the mobile market in terms of mobile phones in general (not just smartphones). In the beginning of 2010, one out of three mobiles sold was a Nokia. It has since then slowly lost its market share and in the first quarter of 2012 Samsung overtook Nokia with 20.7% of the market share while Nokia still sits on 19.8%. This means that Samsung is the leading vendor on both the smartphone market and the mobile market in general.

Written by Jákup Justinussen

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