Video Wars

Vine, Twitter's six-second looping video-sharing app, released its biggest update yet for ios on Wednesday to fight back at their Facebook owned rivals, Instagram.


Vine, Twitter's six-second looping video-sharing app, released its biggest update yet for ios on Wednesday (3rd July 2013) to fight back at their Facebook owned rivals, Instagram.

Last month Vine was getting nearly four million tweets a day, which dropped by 2 million after Instagram launched its video sharing-sharing function. With Instagram still getting 6 million twitter mentions a day, vine needed to hit back hard.

The Vine update included a number of massive changes, making it feel like an entirely new app. The new features include; new camera tools, a ghost feature, on the rise section and categories. The new vine app also boasts some Twitter-like features, privacy setting and re-vining, the option to essential 're-tweet' videos within the vine app.

Here's a look at how the new features have improved the Vine app.

 Channels 

The addition of channels allows users to browse vine videos by category rather than scrolling through streams of videos or hashtags. With categories ranging from Arts to Cats, each category has it's own theme and popular feed. The new channels feature also allows users to tag their own videos by category so other users find them easier to find, improving the users' abilities to gain following and get noticed within the app.

Categories

Re-vining

With a parent company that invented the re-tweet it's surprising it has taken this long for re-vinning to be born. This new feature allows users to 're-vine' a video in order to share the content with their followers.

Vine3

Privacy Settings

 Another twitter like feature is the addition of protected accounts, allowing users to control who they share their content with. When Vine first launched all user content was public, the addition of privacy setting was essential for Vine to add considering the current importance of online privacy to users.

 

Camera tools

 The redesigned camera makes the users' life even easier, with a grid option that can be turned on to help frame their shots. It also boasts a new focus button for pinpointing an object in the frame, especially important for stop-animation (a favourite of Vine users).

Vine 1 

 Ghost Feature

The new ghost feature also makes stop-motion much easier, the feature lets users view their previous shot to enable them to perfectly line up their next shot, to remover the common error of mix-match shots.

These new features have improved usability while keeping Vines clear individuality from other video apps. Instagram will have to have some pretty impressive new functions in order to match up to Vines current update.  

The new updated version of vine is now available for ios and is due to be rolled out to android next week.

 

 

 

 



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